Service 087 of 100
Get your product renamed and repositioned so the story finally lands
The Build Studio at CEOism renames and repositions your product when the build is fine but the story is broken, at a price you name. Some products fail not because they are bad but because nobody can say what they are. We dig into what your product actually does for the person using it, find the sentence that makes strangers lean in, and rebuild the name, the one-liner, and the positioning around it. Then, if your number stretches, we rewrite the site to match. We do this constantly for our own portfolio: 47 live apps, each with a name and a line that earns its place. Bring the product, the story that is not working, and the number that feels fair.
The 60-second version
Sometimes the build is fine and the story is broken.
We build it for you: sometimes the build is fine and the story is broken, so we fix the story.
Your price, our build. ceoism.com/studio.
What you receive
- A new name, or a defended case for keeping the old one
- The one-liner: what it is, for whom, in one honest sentence
- A positioning document: audience, enemy, promise, proof
- Your homepage copy rewritten to carry the new story
- A migration note covering domains, handles, and SEO continuity
How it works
- 1
Tell us what you need
One email. Describe the thing in your own words, plain language is perfect, and say the number that feels fair to you.
- 2
We build, you watch it become real
We reply honestly with what your number gets, then we build. You see the live thing take shape, not a slide about it.
- 3
You name the price
The price you set is the price. When it ships, it is live on a real domain and it is yours: code, keys, everything.
Honest questions
- What if the new name's domain is taken?
- Domain availability is part of the naming work, not an afterthought. Every name we propose comes with a workable domain and available social handles, or it does not get proposed.
- Will renaming hurt my existing SEO?
- Handled carelessly, yes. We map redirects, preserve link equity, and stage the transition so search engines follow you to the new name. The migration note covers exactly this.
- Can you tell me if my current name is actually the problem?
- Yes, and sometimes it is not. If the name is fine and the positioning is broken, we say so and fix the positioning, which is cheaper and less disruptive than a rename.
Name your price on this.
Tell us what you need and the number that feels fair. We answer honestly with what that number gets.
Not looking to hire anyone? If you have the knack but never had the means, CEOism will hand you a company instead.
Service 087 · three takes
The films we shoot for this one
These are the scripts we actually film, published openly. Plain text is spoken out loud. Anything in the marked panels is for the camera or the screen behind us and is never read aloud. Three takes of the same service, so we can pick the one that fits where the film is going. The first is open below. Open the other two to read them.
The build is fine
Opens inside the worry this service answers, and takes its time. Made for someone who already has this problem in mind, so it fits this page and it fits an audience that already knows us.
The build is fine. That is the confusing part. Nothing is broken, and still nobody quite understands what it is for.
That is a story problem, and adding more features has never once fixed one.
Your product, renamed and repositioned. New name, new words, new first screen, the same software underneath.
Send us a message and we will look at it with you.
Take two · the direct cutFilm 087 · 15 to 25 secondsNothing is broken
Opens on a claim or a visible result, with the offer inside the first ten seconds. Built to be shot with a screen recording playing behind you. Made for the feed and for paid placement, where nobody was looking for us.
Read this scriptHide this script
Nothing is broken. That is why more features will not fix it.
Your product, renamed and repositioned. A new name or a defended case for keeping the old one, the one-liner, and your homepage copy rewritten to carry it.
One of a hundred things we do. Send us your homepage.
Take three · the standing offerFilm 087 · 15 to 30 secondsA name we can defend
Names the service in the first breath instead of hiding it behind a hook, then offers to build it. It puts the barriers on the floor: you name the price, and not knowing how any of it works is our job rather than yours. It also makes the promise most people never get, that we stay with the thing until it is real. Made for someone who has been carrying this idea around for a long time and needs to hear that somebody will actually take it on.
Read this scriptHide this script
Your product, renamed and repositioned. The software stays. The story changes.
We would sit with it until the sentence is right, then rewrite your homepage to carry it.
There is no cost in asking what we would call it.
And we do not hand over a name we cannot defend to you.
Come and talk it through with us.